HOMEHOME
00:00:00:00
CASE STUDY

Visual Design & Brand Assets

Logo, brand identity, and apparel design built alongside my editing - spanning an architecture studio, two college organizations, a YouTube channel, a food startup, and a campus event.

Year2019 - Present
ScopeLogo, Brand Identity & Apparel Design
ClientClient, Student Organizations & Personal Projects
ToolsAdobe Illustrator, Adobe Photoshop

Alongside video editing, I design brand assets - logos, wordmarks, illustrated identities, and merchandise - for clients, student organizations, and my own projects.

The range here is deliberate: a clean monogram for an architecture studio, a symbol-driven mark for a university math club that carried onto official event material and full apparel, dynamic team branding for a college social-welfare group, a gaming channel identity, a food startup monogram, and a fully illustrated event brand. Different audiences, different problems, each solved on its own terms.

Enigma - logo animation
Shree Architect logo - the studio's S and A nested inside a line-drawn house with a pitched, hatched roof Shree Architect - architecture studio (client)
ManuIndia - gaming channel identity
Applied to an official institute event poster
Bhaskaracharya Math Club member t-shirt, front and back - chest logo with AD INFINITUM sleeve lettering, and a lightbulb rocketing off a circuit-board brain Member apparel - front & back design
Back illustration in detail - a lightbulb with wings rocketing away from a brain drawn as a circuit board Back illustration - lightbulb & circuit brain
A club member speaking at the GATE Mathematics lecture wearing the member t-shirt Apparel in use - GATE Mathematics lecture
Bhaskaracharya Math Club members wearing the designed apparel at a club event Apparel in use - club members
Team Eklavya logo - figures celebrating around a tambourine, with the Vishwakarma Institutes mark Team Eklavya, VIT Pune - social-welfare team branding
Mr Foods - startup monogram
Enigma - illustrated event brand
00:01 - CHALLENGE

Each brand asked for a different kind of thinking. An architecture studio needed a refined, professional monogram that signalled precision and structure. A university math club needed a mark intelligent enough to feel specific to mathematics, that could also work small on a t-shirt and sit credibly on an official institute poster.

A college social-welfare team needed energetic, expressive branding with room for colour variations across different events. A gaming channel needed drama and instant thumbnail recognition; a food startup needed a simple, friendly monogram; and an event brand needed to feel illustrative and mysterious rather than corporate.

00:02 - SOLUTION

For Shree Architect, I built a monogram that lives inside the architecture itself - the studio's "S" and "A" nested within a clean line-drawn house with a pitched, hatched roof, so the mark reads as both initials and building at once. Restrained line weight keeps it professional and scalable.

For the Bhaskaracharya Math Club (SGGS Institute of Engineering and Technology, Nanded), I built the concept from the subject - weaving π, binary digits, and infinity symbols into the negative space around the "MATH" wordmark. The same mark carried onto the official poster for the club's GATE Mathematics lecture and onto a full two-sided apparel design: chest logo, "AD INFINITUM" sleeve lettering tied to the infinity concept, and an original back illustration of a lightbulb rocketing off a circuit-board brain.

For Team Eklavya (a social-welfare group at VIT, Pune), I designed an expressive mark - figures celebrating around a tambourine - delivered in multiple colourways so the branding could flex across different events while staying recognisable.

For the gaming identity, a winged "M" split across a stark black-and-white circle for thumbnail contrast. For the food startup, a simple, readable monogram with a chef's-hat detail. For Enigma, full illustration - a character emerging from impossible Penrose triangles, framed with a key and a watching eye.

00:03 - RESULT

Six distinct identities across client work, two colleges, and personal projects - spanning refined monogram design, concept-driven logos, apparel and merchandise systems, flexible team branding, and character illustration.

The Math Club mark reached real institutional use on official event material and member apparel; the ManuIndia identity became the permanent mark for a channel that grew to 78K+ subscribers; and Shree Architect was delivered for a working architecture studio. The set demonstrates range across audiences and formats rather than one repeated style.

Skills demonstrated

Logo & Wordmark Design Brand Identity Apparel & Merchandise Design Character Illustration Vector Illustration Typography & Custom Lettering Concept-Driven Design Colour Variation & Brand Systems Layout & Composition
00:04 - MORE WORK
00:05 - REACH OUT

Let's work togetherto bring your ideas to life.

makarandcv@gmail.com